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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q28-Q33):

NEW QUESTION # 28
What data is there in mobile connect demographics, select3

A. Email
B. First name
C. channel
D. Region
E. City

Answer: B,D,E

Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
E : Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.

NEW QUESTION # 29
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off
B. out of cellular network coverage
C. SMS sent to landline number
D. mobile is in another call
E. Low battery

Answer: B,C,E

Explanation:
Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:
* B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.
* D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.
* E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.

NEW QUESTION # 30
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Data aggregation
B. Unified customer profile
C. Orchestration

Answer: B,C

NEW QUESTION # 31
On which social channel can users create ad audiences?

A. Houzz
B. Instagram
C. Tiktok
D. Twitter (X)

Answer: B

NEW QUESTION # 32
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Is there any spelling mistake in your contact attributes.
B. Are u using attribute to attribute comparison.
C. Are there any eligible matching orders for that particular contact

Answer: A,B,C

Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.

NEW QUESTION # 33
......

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